Marketing Examples
Here are some examples of clients that I have acquired, worked with, and developed/ran experiential tours.

At PMG I sold a program to the Alcone agency to sample Outshine frozen fruit bars. Utilizing two cargo vans that I converted into mobile sampling units my teams samples 1,000,000 Outshine bars in one summer.

In 2019, while at PMG, we developed, built, and operated a tour for Yanfeng Automotive Interiors. Yanfeng built a concept vehicle that we then had to build a custom trailer to move and display the car. We had another unit that displayed various interior components from Yanfeng. The tour went to automotive manufacturer partners of Yanfeng to drive business and solidify partnerships.

Ipsy was a new client for PMG in 2019. The subscription based service wanted to do events tied into large events. We ran events for Ipsy in-conjunction with SXSW in Austin, TX, Swim Week in Miami, and Lollapalooza in Chicago, IL.

PMG has run event activations for Chevrolet at NASCAR, IndyCar, NHRA, and IMSA events. The main goal for the activations is lead generation and purchase intent.

The Roche Navigator program was born out of the success of the Roche Explorer tour. When Roche acquired Ventana they came to me and PMG to develop a tour for the Ventana product line which grew from a 40’ trailer to a 53’ single expandable trailer in two years.

PMG operates the IMSA Paddock Club. This property travels to every IMSA race and hosts VIPs, teams, sponsors, and IMSA staff.

GMC was the official vehicle of the NFL and Super Bowl in 2015. I was the tour director for both the 12 city GMC Monday Night Football tour and the GMC Super Bowl activation.

Through the success of the GMC Monday Night Football tour PMG was awarded the Home, Boat, and Garden Show tour from GMC. This tour had three identical set-ups and traveled across the country to drive purchase intent, sales, and overall affinity for the GMC brand.

This tour with Ingersoll Rand came out of a tour PMG rand for Trane Heating and Cooling. This tour went to remote drilling locations to highlight a new winch that IR developed to carry equipment and people. Prior to this launch drilling sites had to have to winches, one for people and one for equipment.

In 2017 HP Tuners was unhappy with their current supplier and came to PMG to find a solution. We operated their old booth for two years before they were able to move forward with a new booth. In 2019 we designed and built a two-story display booth and to maximize their footprint at both SEMA and PRI. I was the lead for client management, growth, and the build of the new booth. I also managed the on-site construction and operation of the booth from 2016-2019.